Food & Drink Innovation Network ? STARBUCKS LAUNCHES NEW HEALTHY ...

July 27th, 2011

Starbucks has launched a new range of healthy premium ?Bistro Boxes? to its menu.

The new food range includes options such as chipotle chicken wraps, sesame noodles and salumi and cheese.

Starbucks is launching its new range in grab-and-go boxes that each contain less than 500 calories.

The snack options include:

Chipotle Chicken Wraps: Grilled chipotle-spiced chicken, pepper jack cheese, whole wheat tortillas served with lime-cilantro slaw, avocado, and roasted tomato salsa -?380 calories

Starbucks is launching its new Bistro range in grab-and-go boxes

Sesame Noodles: Sesame noodle salad tossed with broccoli florets, carrots, red peppers, sugar snap peas and a peanut dressing, served with a cucumber carrot salad, crunchy sesame peanuts and baked tofu with slightly spiced lime glaze -?350 calories.

Chicken Lettuce Wraps: A build-your-own-wrap with red lettuce leaves and Cantonese-inspired chicken filling. Served with chopped peanuts and a mix of fresh vegetables including cabbage, carrots, cucumbers, cilantro and peanut sauce -360 calories

Salumi and Cheese: Slow-cured prosciutto and peppered salami are paired with Asiago cheese, crackers and marinated Greek olives -?420 calories.

Initially launching in North American locations at the start of this month, the selection of eight convenience packages, has ben?developed, the company claims, to address the rising consumer demand for more nutritious, portable snack and meal options.

Prices for the new ?Bistro Box? menu range from $4.95 to $7.95 US and $5.45 to $6.75 CAD.

Alongside the new savoury meal range, Starbucks are also launching a VIA version of their Caramel Flavored Iced Coffee, an instant-mix pack designed for a standard 16 oz. (473 ml) water bottle that comes in packs of five.

Between July 14 to 17, US customers will also receive a free beverage with the purchase of any Starbucks VIA Ready Brew pack.

It has been noted that the new ?healthier? product range is being launched shortly after fast-food rival McDonald?s brought back its Premium Asian Salad with Grilled Chicken as well as unveiling a new range of salad options this summer.

Burger King is also rumoured to be in the process of conducting a menu overhaul to include a new chicken and apple salad with blue cheese and an Asian chicken salad with edamame, red cabbage and sesame lime vinaigrette.

Depending on the success of the ?bistro? menu in the US, Starbucks will consider a future roll out across European outlets.

For more information click here to visit the website.

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7. ENTERPRISE BRANDS UNVEILS NEW BISTRO EXPRESS READY-MEAL RANGE
8. GREGGS GOES HEALTHY WITH NEW LINE OF HEALTHY FOOD

Source: http://www.fdin.org.uk/2011/07/starbucks-launches-new-healthy-bistro-menu-in-the-us/

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