Apple has posted on open letter on their website, addressing concerns over their recent removal of the EPA's EPEAT certification from 39 Mac-related products, and announcing Apple would be returning to the EPEAT certifications. Senior Vice-President of Hardware Engineering, Bob Mansfield, writes on Apple.com:
It?s important to know that our commitment to protecting the environment has never changed, and today it is as strong as ever. Apple makes the most environmentally responsible products in our industry. In fact, our engineering teams have worked incredibly hard over the years to make our products even more environmentally friendly, and much of our progress has come in areas not yet measured by EPEAT.
And:
We think the IEEE 1680.1 standard could be a much stronger force for protecting the environment if it were upgraded to include advancements [Apple has made]. This standard, on which the EPEAT rating system is based, is an important measuring stick for our industry and its products.
Apple's removal of EPEAT had caused problems for government and private organizations that require the certification as part of their procurement process. While the EPEAT standard is old and doesn't even consider the majority of Apple's business, namely iPhones and iPads, even given Apple's previous statement on the removal it seems the cost of keeping that position became prohibitive.
While it's odd that Apple would leave and return so quickly and publicly, if the attention brought to the issue improves Apple's environmental policies and the EPEAT standard both, then it could become a win/win for everyone.
It's also good to see Apple, which has struggled at times with response-driven public relations, move quickly and at the executive team level to address the issue. Bob Mansfield has previously announced his intention to retire from Apple, but his service to company and reputation lend wait to an open letter, without putting it on Tim Cook's desk, and without leaving it for his successor, Dan Riccio to stumble over on day one.
So ends a quick and curious news cycle. Anyone running out to buy a newly re-EPEATed Mac or peripheral?
Source: Apple.com
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Source: http://feedproxy.google.com/~r/TheIphoneBlog/~3/2HZrJqglR80/story01.htm
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